AI and the future of PR and comms
A conversation about the technological advances seen in AI since the launch of ChatGPT in 2022, and what they mean for the future of PR and communications teams.
Listen on the CIPR site
Speaking, writing & media
Speaking, writing & media
I write and speak for academic, professional and public audiences, with a particular interest in making complex debates around AI accessible, ethical and practically useful — across conferences, webinars, expert panels and institutional events.
Invited talks & panels
Selected speaking engagements
Themes include AI in education, AI governance, inclusive digital futures, mental health literacy, professional readiness and the changing role of educators in the digital age.
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September 2026Invited speaker
Beyond Media: measuring influence in the age of search and LLMs
CIPR & CISION
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June 2026Conference panel
Risks and the Professional Advisory Opportunity
AI for PR Conference 2026 · Communicate Magazine (Cravenhill Publishing), supported by CIPR and PRCA · London
Panel with Farzana Baduel (President, CIPR) and Prof Dr Anne Gregory (Emeritus Professor of Corporate Communication, Huddersfield Business School), on AI risk from bias to hallucinations.
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October 2025Invited webinar
Your Unique Style as an Educator
Symbiosis Institute of Technology, Pune · Internationalization Cell, Symbiosis International (Deemed University)
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June 2025Workshop
AI & Economics: rethinking assessments for the future
UCL and the Royal Economic Society
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June 2025Distinguished panel
Reimagining Education in the Digital Age
ICSCT 2025 · Online
Convened by the Journal of Creative Communications with the University of Calgary, Erasmus University Rotterdam and Bennett University. Panel alongside Prof Vanessa Dennen (Florida State University), Prof Kent A. Ono (University of Utah) and Prof Swati Agarwal (Bennett University).
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June 2024Government seminar
How AI is reshaping the economics profession
Government Economic Service, HM Treasury
Delivered to a membership of more than 3,500 economists across UK government departments.
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April 2024Masterclass
The ethical use of AI, and the case for better training and frameworks
Institute for Public Relations, United States
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November 2023Industry seminar
The capabilities demanded in the age of AI
Seminar with HR consultancies involved in Europe‑wide recruitment of practitioners
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October 2023International panel
#CareerWorld — Africa & Europe
Global Alliance for Public Relations and Communication Management · Student and Young Practitioner Month
Panel with Caroline Azionya (University of Johannesburg), moderated by Shreya Krishnan.
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September 2023Report launch
Launch of ‘Humans Needed, More Than Ever’
CIPR International Annual General Meeting 2023
Launch and panel session for the CIPR’s report on the use of AI in public relations and its impact on PR work. See the report →
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June 2023Industry keynote panel
ChatGPT Focus: creating educational standards and work opportunities for minorities
The AI Summit London 2023 · Industries Stage, London
Panel with Lara Mainfiori (Senior Director of Workforce Economics, Multiverse), Rodrigo Marcos Carvajal (Head of Data and AI, easyJet) and Ryan Callihan.
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January 2020Report launch
The Effects of Artificial Intelligence on the Professions
Launch of the CIPR research at The Alan Turing Institute
Writing
Blogs, case studies & sector contributions
Writing on generative AI, assessment, playful learning, online education and professional development — for academic and professional audiences. I also use visual and creative methods, including sketch‑noting, to communicate ideas in ways that are engaging, inclusive and reflective.
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2024 · SEDA Blog
Balancing Impact and Time: a strategy for adapting assessments in the age of GenAI
Staff and Educational Development Association
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2024 · Case study
Creative storytelling in economics with Lego and AI
Economics Network
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2022 · Case study
What to keep and what to leave? Lessons to rethink your pedagogy
Economics Network
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2020 · Member story
CPD isn’t just good business sense, it’s crucial to staff wellbeing
JISC
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2020 · Monograph
Reflecting to Rebuild & Strengthen Professional Development
De Montfort University research archive
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2020 · Blog
Compatibility in Lockdown / Dear Data
Association for Learning Technology
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2020 · Case study
Engaging Students in an Online Economics Community
Economics Network
Podcasts
Listen
The importance of continuous professional development
On the importance of CPD, the link between staff wellbeing and CPD, and the impact technology might have on the future of professional development.
Listen to the JISC podcastWhat does a smart city look like?
A conversation with our community reporters about what a smart city looks like, the social challenges that come with technology and AI, and the ethical issues around them.
Listen to the discussion
Speaking enquiries
Invite me to speak
I take keynote, panel and workshop invitations on responsible AI, AI governance, AI literacy in education, digital inclusion and the future of professional work — for conferences, institutional events, professional bodies and public‑sector programmes.